Facebook and lightweight models and cost-effective scalability


Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. In Februari 2004, it was founded by Mark Zuckerberg with his fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University.

In line with the best practices covered in this pattern, in its commencement, Facebook seemed to employ the best practice of ‘scale with demand’.  Facebook, in its early development, was designed to start small and scale with demand. This is reflected in its membership. Initially, the membership was restricted to students of Harvard University, and subsequently expanded to other US and Canadian colleges then to European and Asian colleges (email addresses with .edu). Since September 11, 2006, it has been available for any email address globally (Fabernovel Consulting, 2007). Facebook claims that its general growth has reached more than 200 million active users with more than 100 million users log on to Facebook at least once each day (Facebook, 2009).

Syndicating business model also has become Facebook strategy. It can be seen from one of its revenue model. Facebook lets Microsoft provide search and advertising listings to its users. Thereby, Microsoft is able to post advertising banners and sponsored links that appear on the left or the bottom of Facebook pages. Facebook also can benefit from the Microsoft adCenter system, which allows advertisers to filter their targets so that their ads are relevant.

The provision of outsourced infrastructure is undertaken by Facebook through developing Facebook Platform which provides a framework for developers (anyone) to create applications that interact with core Facebook features (Facebook, 2007). The platform was launched on on May 24, 2007. According to Facebook (2009) there are now more than 660,000 developers and entrepreneurs from more than 180 countries and more than 52,000 applications currently available in the Facebook Application Directory.

From the abovementioned fact, it can be considered that Facebook has employed some best practices of the pattern eight, lightweight models and cost-effective scalability.


Fabernovel Consulting. (2007). Facebook, the “social media” revolution:  A study and analysis of the phenomenon. Retrieved May 10, 2009, from  http://www.slideshare.net/faberNovel/facebook-study

Facebook. (2009). Statistic. Retrieved May 10, 2009, from  http://www.facebook.com/press/info.php?statistics

Facebook. (2007). Facebook Platform launches. Retrieved May 10, 2009, from



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